3 MONTHS AGO • 3 MIN READ

What makes a Good Business? ☕️

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Daily Inspire

Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.

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Welcome to
21 new subscribers this week! If you’re receiving this, you signed up, were recommended by a fellow creator, or downloaded one of my helpful resources. Stay if it’s right for you or unsubscribe anytime. I'll love you just the same.

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What Makes a "Good Business"?

Today marks 10 years since my business was born.

It's been the way I've sustained myself, met extraordinary people, traveled, provided employment and experiences to others, paid for families' hard times, helped out friends, and earned the privilege of helping so many others start their own business.

All the while, it's been extraordinary fun. Even the struggles, which is how I know it's right.

To me, business is busy-ness––what keeps you busy. And I've been very conscious not just about what keeps me busy but how it does. What do I want to be doing?

I always wanted to be learning and building, and this next phase I want to be learning and leveraging.

That means reflecting on what I've done and pulling out the most helpful bits like this:

In 2015, I gave a talk called The Human Side of Web about the 5 virtues I use to design a Good Business: Gratitude, Empathy, Care, Kindness, and Optimism.

For short, we called this the GECKO model and I've used it to help hundreds of startups big and small.

Like raising people, you can build values into a business––which is exactly what the GECKO model does. But when it comes to choosing what to do or what kind of business to start, with so many options in the world (a good problem), it's difficult to know where to start.

So to keep things easy, I tell people to look at the 3Ps of Designing Good Business, the sort of prequel to the GECKO model:

  • Personal: Do you enjoy the work? Do you give a shit about the industry?
  • Purposeful: Does it help the people you want to help? Does it advance a mission you believe in?
  • Profitable: Is there an actual market for this? Can it be self-sustaining?

All three of these––in that order––are required.

CHALLENGE OF THE WEEK

Decide what success looks like for you.

Over the years, people have lectured me on how I should grow my business into an agency (no thanks), or scale to hire 30 people (I'm good), but for me success simply meant working with a few people to promote and develop things and people we believe in. All while having time to write and play and experiment. What does success look like for you?

📈 Behind the Business: The 100X Method

video preview

My friend Josh Spector shared a method for deciding what business to start and I've heard something similar from other top creators.

It's called the 100x method. Check it out in the video above and if you're so inclined to subscribe, it would help me out so much. I just started a Youtube Challenge with a bunch of tech bros and I want to show them what women in tech can do.

The TL;DR of the video is this: be willing to fall 100 times, make 100 stupid videos, and write 100 bad short stories because 100 times is the minimum it takes.

May you fail fast, friends.

Cheers!

Love this ❤️❤️❤️
Dig it 👍👍
Do better 😕

Tanya Moushi ("moo-shee"),
Moushi & Co. | Daily Inspire
Designing Good Business

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Daily Inspire

Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.