16 DAYS AGO • 3 MIN READ

What's your North Star? ☕️

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Daily Inspire

by Tanya Moushi "Moo-shee"

Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.

Grab a cup of coffee. This week's email is sponsored by a new era of entrepreneurs.​

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Well hello!

I am in bed today reeling from a busy week in New York at Squarespace HQ (yes, I met the CEO and he is awesome), wrapping up three wonderful but intense project deadlines, and trying navigate what an ideal end of year looks like.

Since I currently have the energy of a melted marshmallow, I'll be sharing a Q&A this week and one weird tip on how I feel better when under the weather (do steal it).

Q&A: What's My North Star?

Question from Kiran: ​
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Dear Tanya,
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I’m working and making money but I don’t really know what my North Star is or should or could be. How much money is enough? How many hours should I work? How do I find that balance or assess how I spend my weeks?

Dearest Kiran,

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I'd love to tell you that your North Star is whatever moves you, whatever light catches your heart. Sometimes that's true. But most of the time, it isn't.

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Most of the time, we're driven by fear. And what I find helpful is pausing and asking myself, "Am I doing this particular thing out of fear or love?"

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Tally the weight and if fear persists, it's worth finding out why.

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If you can skew the balance in favor of love knowing full well that your humanness will ensure "fear" will be an answer often enough, you're winning.

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The unfortunate truth, even for all my optimism, is the outcomes we work for are not entirely in our control. Sometimes you can work to take your parents on vacation, and one of them dies. Sometimes you can work for a child, and don't get one. This is why the process matters more than the outcome.

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Can you be proud of yourself for trying? Can you recognize that whatever skills or money or experience or friends you accumulate along the way are worth it? The goal, as I see it, is to ensure that's the case.

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Regarding how to spend your weeks, please do what interests you. Balance is bullshit. Explore as much as you want to explore. Write as much as you want to write. Meditate as much as you want to meditate. There isn't a single scientist, mathematician, artist, lover, actor that wasn't at some point utterly obsessed in a way that bewildered others––do what you want. And if you're concerned about being selfish or reckless, trust that your fear of that is all the indication you need that you are not that person.

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You will find the middle once you've found your edges. Then, moderation. And if you never find your edges, I do believe you'll have added to your list one of the 5 most common regrets of the dying: not trying.

Have a question for me?

Hit reply and ask. It'll stay between you and me (and anonymously the rest of the world).

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📈 Behind the Business: Make Art, Feel Better

Inspired by my two-year-old niece who shocked her mother with this response after being asked, "Did you do a poopy?" this digital print is now available for sale.

Why? Because why not.

Don't buy it––I'm testing out the digital printing services of this particular company and have no idea what the quality is like yet. But if you like a little risk, feel free.

Having a creative business is as much about play as it is about profit as it is about purpose––all weighted differently at different times.

Would I do this if I wasn't sick in bed? Probably not. But Make Art, Feel Better is a saying for a reason.

Also, at the adamant request of my neighbor Wes, I'm adding my travel photos into Getty Images to use within Squarespace and sell as stock. So cool all the things you can do with a website.

I'll keep you posted on how it goes.

⚡️ Quicklinks

  • Do you notice everyone using illustrations these days? Here's an awesome find for free high-quality illustrations by one of my favorite human-forward designers, Pablo Stanley.
  • ​Squarespace Refresh is a campaign you'll be seeing pushed everywhere in the coming weeks––and for good reason. It really is a new era for entrepreneurs, and I found it so refreshing to hear the CEO Anthony talk about how the company is thinking about AI. Here's a snippet they sent to partners:

If you don't have a website yet, please fuckin get one. Need an extended trial? Email me. Need a discount? Email me. Just trust me. I don't even care if it's on Squarespace (although I am extraordinarily bias).

If you don't have one, what's stopping you?

With love (and pho),

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Tanya Moushi ("moo-shee"),
​Moushi & Co. | Daily Inspire
​Designing Good Business

PS: Whenever you're ready, here are 3 ways I can help you grow:
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1) Daily dose of wisdom & encouragement: If you're not already getting my tiny weekday newsletter of emotional support and well-being, sign-up at DailyInspire.co (yes, .co!). People describe it as a virtual morning hug.
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2) Insightful afternoon read: Learn my personal story and business philosophy in my book, Love is the Business Plan (and other unconventional ideas).
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3) Get unstuck: Therapy for your business is a real thing. Whether it's needing help with messaging, marketing, or getting more clients, a 1:1 Advisement Session can help.

Daily Inspire

by Tanya Moushi "Moo-shee"

Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.

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