Daily Inspire
Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.
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Grab a cup of coffee. This is the Weekend Edition. Welcome to 15 new subscribers this week! If you’re receiving this, you signed up, were recommended by a fellow creator, or downloaded one of my helpful resources. Stay if it’s right for you or unsubscribe anytime. *** What turns you on? Not like that, darling. But nice to see your sex drive thriving. I mean what actually gets a fire going under you? What gets you excited about life? What gets you turned on? Because I know how you can find out. The Big Red SwitchMy first time in a London flat, it took me an embarrassingly long time to figure out why the stove-top wouldn’t turn on. I’d push and twist the knob, listen for gas, hear its invisible spew but where the heck is the spark? Turn the knob off, Tan. Do not blow this place up. I looked at all the buttons. Oven Timer, Cook Setting, Light… No. Fricken. Spark. Seeing as it was around midnight in the States and too early to wake another human, I decided to use my robot friend, ChatGPT. I snapped a picture of the stovetop and asked, “How do I turn this on?” (Swear to God I have a Master’s degree). ChatGPT responds, “Look for an ignite button.” I take a step back. Look around, Tan. And there on the wall in front of me is a big red switch which based on every show I’ve ever seen screams “Do Not Touch.” And yet my instinct says touch. There is no label on it. It’s not even on the stove—it’s on the wall. Why would I touch this? Is it a fuse box? Does it turn off the water? (Clearly I know nothing about homes). I press it. Beep. Beep. *Oven light turns on* I am a genius. I know my UK friends are shaking their head but figuring things out in another country is harder than it looks. Yes, it’s a small thing—but it’s a big small thing. Let me have this. Now of course, there's a metaphor here. What’s your big red switch?What’s the thing that looks dangerous but will actually give you the spark you need? Steven Pressfield tells us to use fear as a compass. "That thing you’re terrified of doing?" he says, "that’s the thing to do." But why? I’m afraid the answer to this question is bigger than all of us. I don’t know and can’t even pretend to know why, but I do know based on every single success story I’ve ever heard—from Love to Business—the path to a more courageous life follows the same formula: do the thing that scares you. The thing that might blow up the world as you know it but break open a new one? That's the requirement for the spark you’re seeking. 📈 Behind the Business: Website vs InstagramA few of you readers reached out to me last week for website help and one question in particular stood out: Do I need a website if I'm already using Instagram? The short answer is Yes. It's a good idea and here's why: Owning property (digital or physical) is a strategic decision. It doesn’t mean you can't rent property on other platforms like LinkedIn, Instagram or Tiktok. It just means you have your own property, too. And you can do whatever you want (or nothing!) on that piece of digital land. Your domain is your digital address. You buy it through a registrar like GoDaddy or Squarespace ––but you don't necessarily have to build it where you buy it. Your hosting platform is what you build on. It’s the foundation. If we're going with the physical property metaphor, think about it like paying taxes. You will always pay them and in return receive benefits like uptime and security. Instagram is a Discoverability Platform. It helps you get discovered, find people to resonate with, connect with those who might appreciate your work, and ultimately create opportunities for collaboration. A Website is a Documentation Platform. It builds credibility, captures contact data, showcases select work, helps you get hired and subsequently helps you get paid. Could you get discovered via your website? Sure, that’s SEO. And could you get hired via Instagram? Sure. But understanding the intention of each platform will help you figure out how to build it right. TL:DR
The general rule: your website is your digital home. You can integrate it with other platforms which serve as limbs––each with their own function, but the heart of your business is (and should always be) yours.
That's it! If you dig this week's newsletter, hit reply and let a lady know. Cheers from London today! Tanya Moushi ("moo-shee"), |
Daily Inspire
Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.