Daily Inspire
Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.
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Grab a cup of coffee. This is the Weekend Edition. *** I'm convinced that a stranger is only a stranger if you treat them as such. The past few years, I've met so many interesting people I'd consider "strangers" and they've cared for me more times than I can count. And I don't think it's a coincidence. I think when you treat people like friends, more often than not, that's what they become. Today's newsletter is story about exactly how that happens. The Generosity of Strangers12 years ago, my hairdresser Dave, a tatted man in his late twenties, gifted me a pair of antique glasses he found at an estate sale. They were beautiful––circa 1950's. The problem? The lenses were bifocals and I couldn’t wear them without blinding myself. After years of keeping them in a drawer, I decided to see if I could get the lenses replaced. On June 16th of this year, I posted on my instagram story asking for recommendations of shops I could take them to and my original-internet-friend Kaylah recommended Framed Ewe, a boutique optical shop in Phoenix. It was my first time there and the staff was exceptional but to my dismay they wouldn’t risk working on the glasses. “They’re antique, it’s too risky…” they begrudgingly declined. One staff member recommended I reach out to an antique glasses restorer and collector, Brett Cates, who also works as an account executive for the extraordinary Garrett Leight Optical. I reached out to him on Instagram and explained the situation: I was gifted these glasses years ago, nobody will touch them because they’re so old, but I really want the lenses replaced so I can wear them. Do you know anybody that can help? Brett gave me his address and I shipped my glasses to a stranger. After a few days, I received an audio call on Instagram. It was Brett, “I got the lenses out!” he said laughing. “The frames are in good condition,” he reassured me. When I asked how much it would be, he said, “It’s not a problem. Just cover the cost of shipping and the price of the lenses.” He knew I was so excited and his joy for me was enough. I was so moved by this. He then sent my glasses to a tiny shop in Virginia called Badass Optical (strangers to me) to get prescription lenses installed and included a return envelope to send them back to me in Chicago where I’m spending the last weeks of summer. It was a series of generous from Kaylah to Framed Ewe to Brett to Badass Optical. A string of strangers willing to help. A line of generosity. And all I did was ask. 📈 Behind the Business: Making Sponsorship MoneyContinuing the thread of handing off divisions of the business, I recently relinquished the duty of managing sponsorships to the ConvertKit team. This is different than Ads. The sponsorship team finds well-aligned partners to offer my audience something valuable, and if it makes sense for my audience, I accept. They take a big chunk of commission from that sponsorship but the cool part is I don't have to seek out or manage that negotiation. It's all inbound––and we like inbound. Commission well-deserved. I was actually telling my friend Mike last week I think this is an excellent business model in and of itself. If you're a natural connector, you could essentially broker sponsorship deals for your favorite creators. So many business ideas, such little time. Please steal it.
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That's it from me! Have a great week, Tanya Moushi ("moo-shee"), |
Daily Inspire
Get weekday encouragement and weekend inspiration with Tanya Moushi, a six-figure solopreneur with over a decade of experience in the digital world. She is the author of Love is the Business Plan, an advisor for 6-cities in the USA, and a big-time advocate for Good Business. Through her writing, Tanya shares her own journey of building a portfolio of business as a mid-thirties woman, and provides emotional support and encouragement to entrepreneurs with the mission of inspiring them to create more values-driven business.