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Do you ever avoid doing the thing you want to do?

And think to yourself, why the hell am I not doing this thing?

And subsequently beat yourself up about it for months?

Yeah let’s talk about that.

Why changing is hard (and how to make it easier)

One of the hardest things I’m realizing is we’re not playing a knowledge game.

We’re playing a transformation game.

Part of us is avoiding things we want to do because it will change us to do them.

This isn’t a question; it’s a fact.

Hiring people will turn us into a manager instead of a designer. Making Youtube videos will turn us into a content creator instead of a consultant. Creating a book will turn us into an author instead of a business exec.

It’s uncomfortable. It feels silly.

And yet.

Something is tugging at you to do the damn thing.

So how can you better own this path of transformation instead of running for the hills (and inevitably getting dragged by life in less controllable ways)?

Start with these:

1. Nurture yourself. Admit and accept you’re terrified. Many of us have grown up with dysfunctional adults who got upset when we showed fear, but most of us know when a child is scared, you don’t yell at them. You comfort them. You comfort them through the growth. This is called nurturing and it’s not just for plants or little people. It’s for You.
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2. Do the obvious thing. I’m not sure when we started taking pride in doing things the hard way, but it’s really dumb. There are so many people who work in companies wanting to make more money, pushing themselves, bending over backwards for their boss and avoiding the one thing that will help them the most: asking for a raise.
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3. Curate your consumption. I stopped watching the news close to 10 years ago. While I believe in a duty to be informed, I don’t believe in a duty to be bombarded. Just like anything else, important stuff will rise to the top. Instead of listening to anchors repeat the same tired things, I listen to podcasts and books, or recommendations by people I admire. Sometimes they’re great, sometimes they’re not. And there’s nothing wrong with bad TV in moderation (Love Island UK, anyone?), but be intentional about it. Your subconscious works for you 24/7; fill it with things to move you forward.

📈 Behind the Business: Hard Selling vs Soft Selling

I've been doing a lot of Advisement calls lately and one thing that keeps coming up is that "getting clients feels like an uphill battle."

I don't think it has to be this way.

Soft Selling is something I take a lot of pride in. It's not aggressive, it's not hyper-focused. It's quite, well, soft in the sense that you're creating situations in which people sort of stumble upon you, or get some insight through a conversation, or discover something they just didn't know before.

It's about empowerment and options and thinking will this interaction be impactful in the slightest way?

This, by the way, requires curiosity about what people do, what they're working on, what they care about and what's making them lose sleep at night.

If you care and can genuinely help, you're soft selling.

Think about it that way.

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That's it! Have a great week.

Tanya Moushi ("moo-shee"),
​Moushi & Co. | Daily Inspire
​Designing Good Business

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