Daniel Pink on the power of regret


SPONSORED BY KIT​

Hey Reader,

Three years ago, I met Daniel Pink in person while he toured for his book, The Power of Regret.

He talked about how the mentality of "no regrets" is bullshit, but not in the sense that takes away from the sort of divine imperfection of all our lives.

Instead, he meant if you don't regret anything, you probably didn't learn anything (and that's the problem).

Regret has the power to incite new action:

  • Maybe you didn't go to that conference last year, but say yes to the next one.
  • Maybe you stopped working out, but today you sign up for your local gym.
  • Maybe you didn't hold your ground in an interview, but next time decide to practice with a coach.

We can all learn from mistakes and make decisions to operate differently. We're not doomed (even though it might feel like that sometimes).

But is it easy to choose differently?

Hell no.

Fear, conditioning, social pressure, habits, our own limited imagination––all of these drive our decisions. But to recognize where we could have chosen differently and then practice that choice?

That's the work.

And that's the power of regret.

If you're using AI for Marketing, this checklist will help tremendously.

I took a $9,000 course and built this 9-page Business Marketing Brain Checklist to go over exactly what you need to build a Marketing Brain in Claude or ChatGPT. Turns out, the foundation is everything with how you setup your AI tools––and it's the thing we skip the most. If nothing else, it will help organize your marketing life. I use it to train AI and people working within marketing systems.
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It's Pay-What-You-Want 😛 Even $0.

BEHIND THE BUSINESS

This is "Customer-Centric Search" and Robots Who Make Referrals

Search has changed forever.

AI is making referrals and recommendations and do so in two ways: citations and mentions.

Citations are when it uses your information as a source (effectively making your website an authority).

Mentions are when it acknowledges you exist or belong in the conversation––great for finding alignment.

In every meeting these days, I'm sharing the advantage of this new search and hammering home the following:

  1. Your website is the only place you own and have control over the narrative.
  2. AI systems (ChatGPT, Gemini, Claude and Perplexity) need something to scan. They will either use your information or defer to social media, features, and other people's publications if they don't have enough information about you.
  3. Changes are fast. Recommendations from AI don't take months like they do with regular SEO, they take days. I tested this with my LinkedIn headline and it updated search results in 24 hours.

If nothing else next year, I hope you focus on a simple publishing plan. If you need help figuring out what that looks like, you know where to find me.

Happy Sunday, friends.

COFFEE THOUGHT

People buy accountability and every athlete has a coach, but there's really only one person for this job.

DAILY QUOTE

"The future can't be predicted, but it can be envisioned and brought lovingly into being."
–– Brené Brown (Agreed)

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tanya moushi ("moo-shee")

Moushi & Co | Daily Inspire​
Making Business Better

PS: Whenever you're ready, here are 3 ways I can help:
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2. Want to promote my work and make a 50% commission on digital products? Apply here.

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