SPONSORED BY KIT

Hey Reader,

When I was in Paris in 2017, I took a live nude drawing class.

Before we started, the instructor told us it was going to be extremely taxing, and that people often underestimate how much mental energy it takes to focus on a subject for hours.

I relished in this. Who doesn't love a challenge?

First we had to focus for 5 minutes while the model held different poses. Then 15 minutes. Then 20 minutes. Then an hour.

Midway, the instructor came around to see our drawings and give feedback. He stood over my shoulder, hand on his chin, and said, "May I ask you something?"

"Sure," I replied.

“Do you have a problem with boundaries?”

Wtf is happening...

I mumbled, "I'm...uh..."

He laughed and said, "It's okay, I just want to point something out.

When I look at your drawings, I notice you're not making any hard lines around the subject. All the boundaries are extremely soft––barely there.

So you have two options. You could either go really slow as you make the lines, or you can softly sketch them, then retrace with conviction—but either way you need clear boundaries.”

And ain't that the truth.

BEHIND THE BUSINESS

MCP or Die

Squarespace Circle Day, a conference for Squarespace professionals, gave us a sneak peek into the latest tools, platform upgrades and additional capabilities. Some amazing things are coming, and I'm newly committed to helping 10,000 people level up their website.

In all honesty, I was nervous about how fast things are changing in the world of web, because what's happening is a true revolution in both technology and human experience.

Some of it is dangerous. One of my clients, Ary Ziv, published his thesis 10 years ago on the adverse effect technology has on our brains if we treat it like a person (and guess what we're all naturally doing).

But while lots of people are terrified, there's also this brilliant undercurrent of excitement for those of us who like to build things.

Thankfully, rather than fizz out with the times, companies like Kit, Squarespace and Shopify are leaning in to make things available via MCP (a fancy term for "connectors") which plugs into major AI systems in order to give clients and customers incredible power and access towards building custom tools.

What does this mean for software companies?

Besides needing to build an MCP, it means the human element will be the biggest competitive advantage on the market.

Empathy and understanding real needs will be of utmost importance––not everything that can be built, should be built.
Who and how you connect (via content as well) is going to determine your success, so start thinking about your networks both on and offline.
Embrace experimentation. There is literally no time to be a perfectionist. Build. Play. Break. If you're not the one doing that, someone on your team should be.

Where are you with AI?

I want to build custom tools

I want my team to build custom tools

I want custom tools built for me

Screw this, I want pizza

COFFEE THOUGHT

Transparency is probably the most trust-building trait of our time. More CEOs should embrace it.

DAILY QUOTE

"Your challenges are not meant to break you, they're meant to awaken you." –– David Ghiyam

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tanya moushi ("moo-shee")

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